This is correct - it’s not a new strategy, just an execution of the previously agreed strategy to sell off all non-floors (with Axies being the majority of the unsold assets due to the floor crashing ±50% since listing them).
New season will (hopefully) act as a volume & eyeballs booster for these assets, allowing us to actually sell them. The assets (Axies) we’re selling are valuable due to their collectible nature (Origins / Mystics are scarce), not due to being strong in the metagame - seasonal changes won’t impact prices of these types of assets that much (relative to axies that fall into new meta).